Sit on your backside & do something about the environment
March 20th, 2007As an avid listener to BBC Radio 4’s Today programme I increasing find myself shouting “WHY DON’T YOU GET IT YOU FOOLS?” though my cornflakes as politicians try to ‘out green’ each other on transport policy.
Surely the best way to minimise the environmental impact of travelling is not to travel in the first place.
Rather than debate the ins and outs of alternative fuels and arbitrary tax increases, concentrate on removing the problem at source. Stay were you are, meet by web and phone instead. It’s the archetypal “no brainer” isn’t it?
Think about it. No carbon emissions, no road congestion, less wasted time between meetings, better work-life balance and IT’S CHEAPER. Hard to see the downside really.
So why isn’t the use of technology to allow remote working not spoken about more often?
Meetings held by phone and web will never be able to replace all face to face meetings, but they can replace a large proportion of them. I know because I meet this way several times a day.
Of course, as the CEO of an audio and web conferencing company, “I would say that, wouldn’t I”, but the reason I got into this business in the first place is because I used similar services in previous jobs and couldn’t see how I could have worked without them.
I can easily attend 6 virtual meetings a day and I am home when I put the phone down after the last of them.
Armed with an increasingly expensive travel card, I am lucky if I can do half as many face to face meetings in and around London - and I am in a foul mood when I get home late due some unforeseen but inevitable problem on public transport.
Peter Bennett - CEO Ozone Conferencing.